Running ads without a funnel is like pouring water into a bucket full of holes.
Most brands only run one or two ads, expecting people to buy instantly. But in reality:
✔ People need time
✔ People need trust
✔ People need clarity
✔ People need reminders
This is why you need an Ad Funnel — a structured journey that turns cold audiences into paying customers.
In this blog, you’ll learn the exact ad funnel blueprint most successful brands use, and the content you must use at each stage.
⭐ What is an Ad Funnel?
An ad funnel is the customer journey from:
👉 Not knowing your brand →
👉 Becoming aware →
👉 Considering your product →
👉 Buying →
👉 Repeating purchase
Every stage needs a different type of content.
The funnel has 3 main levels:
✔ TOF — Top of Funnel (Awareness)
✔ MOF — Middle of Funnel (Consideration)
✔ BOF — Bottom of Funnel (Conversion)
Now let’s go deep.
⭐ 1. TOF — Top of Funnel: Awareness Ads
Audience type:
People who don’t know you yet.
Goal:
Get attention + introduce your brand.
⭐ Best Performing Content for TOF:
- UGC hooks
- POV videos
- Problem–solution hooks
- Trending reels
- Lifestyle shots
- Brand story teaser
- Short value-based videos
- Free tips (industry-specific)
⭐ Why This Content Works:
TOF content must feel:
- Natural
- Human
- Relatable
- Fast
- High energy
This stage is NOT about selling.
It’s about making people stop and watch.
Metrics to track:
- Hook rate
- Watch time
- CTR
- Reach
Once they engage, they move to MOF.
⭐ 2. MOF — Middle of Funnel: Consideration Ads
Audience type:
People who have:
- Watched your videos
- Seen your website
- Clicked your profile
- Engaged with your content
Goal:
Build trust + show proof + educate.
⭐ Best Performing Content for MOF:
- Product demo UGC
- Before/after transformations
- Testimonials
- Product explainers
- Comparison videos
- FAQs
- Benefit breakdowns
- Reviews montage
⭐ Why This Content Works:
MOF is where customers want:
- Proof
- Value
- Explanation
- Results
Your content must answer:
- “Does this work?”
- “Is it good for me?”
- “Is this brand trustworthy?”
Metrics to track:
- Retention rate
- Add-to-cart
- Page visits
- Click-through
People who show interest now move to BOF.
⭐ 3. BOF — Bottom of Funnel: Conversion Ads
Audience type:
People who are ready to buy but need a push.
Includes:
- Add-to-cart users
- Checkout users
- High-intent viewers
- Website visitors
Goal:
Close the sale.
⭐ Best Performing Content for BOF:
- Video testimonials
- Offer-based UGC
- Urgency ads
- Retargeting testimonials
- “Still thinking?” videos
- Discount ads
- Free shipping reminder
- Limited-time offers
⭐ Why This Content Works:
BOF users already trust you —
they just need the final nudge.
This content reduces last-minute friction and increases purchases.
Metrics to track:
- CPP (Cost per purchase)
- ROAS
- Conversion rate
⭐ 4. After BOF — Repeat Purchase Funnel
This is the stage most brands ignore.
After a customer buys, you should show:
- Product usage tips
- “How to get better results”
- Cross-sell content
- Refill reminders
- Loyalty offers
- Thank-you messages
Repeat customers are 10x cheaper to convert.
⭐ Complete Ad Funnel Blueprint Summary
| Funnel Stage | Goal | Best Content |
|---|---|---|
| TOF | Awareness | Hooks, POV, storytelling |
| MOF | Trust | Testimonials, demos, explainer |
| BOF | Conversion | Offer ads, retargeting UGC |
| Post Purchase | Loyalty | Tips, reminders, cross-sell |
A brand that uses this funnel will ALWAYS outperform a brand that runs random ads.
⭐ Why UGC Works in Every Funnel Stage
UGC fits perfectly because it:
- Feels relatable
- Looks real
- Builds trust
- Shows proof
- Works in ads
- Converts social users
- Reduces CPC
- Increases ROAS
This is why UGC is the backbone of modern ad funnels.
⭐ Conclusion
A winning ad strategy is NOT about boosting random posts.
It’s about creating a structured journey with the right content at the right time.
Use UGC at each stage of the funnel, and your conversions will increase dramatically.
TOF = Attention
MOF = Education
BOF = Action
Post Purchase = Loyalty
This is the formula.
Need UGC for Every Stage of Your Ad Funnel?
If your business needs TOF hooks, MOF testimonials, BOF retargeting UGC, or complete funnel creatives, reach out to Creator Navigator — we create performance-focused UGC for every funnel stage.
